Why a V.I.P. Email Club?

V.I.P. Email Club home | How It Works | Pricing

Here are some advantages to our V.I.P. EMAIL CLUB marketing program, in a nutshell:

Exceptionally high Return on Investment (ROI) -- While many advertising channels are expensive and unpredictable, email marketing is proven to work. Industry benchmarks in 2025 show that for every $1 spent on email, businesses typically earn $36–$42 back in sales.
Regular contact with customers -- the best way to increase your business and keep customers coming back to YOU rather than going to your competitors.
Build long-term relationships with customers AND draw in new customers –- “reward program members are 70% more likely to be word-of-mouth champions than the general population.” (Colloquy) Let your customers advertise for you!
Save money –- no printing, postage or waste.
Save time –- you can begin TODAY. We’ll do everything for you!
Fast response time –- customers can take action as soon as they read their email.
Track results –- you’ll know exactly how well this Club is working.
Flexibility -- was business super slow in your restaurant over the weekend? We can send out a special offer to get customers in right away so your extra food won't go to waste.
No contracts -- stay with us as long as you wish, you can even just give it a try for one month.
Stand out from your competition – have you seen a “lead box” on any competitor’s countertop? Chances are, they’re not collecting customer information OR sending emails! Also, most other advertising mediums surround you with competitors ... for example: every restaurant in town is on Google, every local coupon book has dozens of other restaurants in it. But in the customer’s email box, YOUR local restaurant will be the only one!

You could try a project like this yourself, but ...

Do you have the time? There are at least 35 time-consuming tasks which are necessary in order to operate an email club (23 of these tasks must consistently be performed throughout each month). As your list grows, the time needed to manage it also grows. Even if you do have plenty of extra hours, wouldn't you rather spend your valuable time focusing on running your business?

Do you have the expertise? This project requires marketing skills, writing and editing skills, HTML knowledge, desktop publishing skills, knowledge of email techniques, database management, and much more. We have been professionally using these skills (and others) for many years.

Do you know how to get people to join your Club? If no one knows about it, or receives clear direction how to sign up, it will not be successful.

Do you know the proper way to conduct an email campaign? You can't just send out hundreds of emails from your regular email program ... you'll get in trouble with your internet service provider and/or email service.

Do you know how to set up your messages so that they will end up in your recipients' INBOXES instead of in their Spam/Trash folders?

Do you know how to properly format email messages so they will be able to be viewed by recipients? Whether sending a text-based email or an HTML email, if your formatting is incorrect, your readers will see either a mess or nothing at all.

Do you know how to comply with legal requirements regarding spam laws? There are some very specific rules that need to be followed in order to avoid hefty penalties and fines.

Do you know how to personalize each of the hundreds of email messages with the name of each customer? We'll personalize the subject line and message body of EACH email so your message will stand out rather than looking like a cookie-cutter message. And it will be done in such a way that no one on the list will see anyone else's information. Also, if you choose, we can customize each coupon with the customer's name so you can see who is cashing in on your offers!

Do you know how to find out exactly which recipients are opening your emails? Our system is set up to discover who opens the emails, how many times they did so, and which URL's in your email are clicked on the most.

Do you know how to reach and enable people to sign up online?

Do you have the tools necessary to set up and maintain a continually successful Email Club? Several different types of hardware, software, and other tools are needed in order to make an email club a reality and keep it running smoothly.

Letting a professional company handle the complexities of an email club is really your best choice. Running your business is what you do. And email marketing is what WE do. Let us handle everything for you ... we assure you it will be professional, easy, affordable, and profitable.